Leads bring income!

There are many ways to acquire more leads, such as:

Social media
Media buys
Video marketing
And many others

Your Lead Magnet

The first thing you need to do is set up a lead magnet. No matter what business you’re in, there’s some kind of information you can offer in exchange for your visitor’s contact information. For example, let’s say you have an offline business selling golf lessons. You could offer a free report or video with some basic tips for improving one’s golf swing. Then, inside your lead magnet, you can advertise your service and let people know how to get contact you to set up a lesson.

Or let’s say you are selling a complete guide on how to pick up women. Your lead magnet might be a free report on mistakes men make when trying to pick up women that just end up turning women off. While your lead magnet doesn’t necessarily have to be your very best content, and probably shouldn’t, since people should pay for that, it does need to be valuable. The more valuable your lead magnet, the more people will be impressed by what you know and the more likely they will be to want to buy from you. Don’t just grab some random PLR report and throw it up, hoping for the best. This content needs to be as unique as possible and really let people know what you’re about.

CLICK HERE TO GET A FREE COPY of LEADS Convert2Traffic 101

Your Squeeze Page

Once you have a lead magnet, it’s time to set up a squeeze page for it. There are many styles of squeeze pages you can use. Two of the most common are the standard squeeze page and the video squeeze page. A standard squeeze page is basically a short form of a sales page like you’d see for the average product at Clickbank. It has a headline, some bullet points, a few graphics, and an opt-in box. A video squeeze page is similar, but includes a video to entice people to subscribe to your list to get your lead magnet. The video will describe what is contained in the lead magnet and why it will benefit the user. Then it will instruct the user to enter their details to receive their free copy.

It’s a good idea to test multiple squeeze pages until you find the best one. Just because one squeeze page works like gangbusters for one person or in one niche doesn’t mean it will work for every possible situation. Test several and track results. Need help creating your squeeze page? Dashnex Pages is an online app system that will allow you to create great lead capture pages quickly and easily, in 90 seconds or less: