[P1 Targeting App] Effective Keyword Research CaseStudy
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Product: P1 Targeting App Enterprise
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• Main component of SEO and Internet marketing. • Keyword research is one of the best skills you can master. • Keywords are how you reach people online. • Finding buyer keywords or “money” keywords is a real art. • High traffic keywords are not always the best ones to go after. • Studies show that only 30% of searches are popular phrases. • Phrases like “golf” or “weight loss” • Industry keywords. • More specific keywords lead to more qualified traffic. • Long tail keywords. • Keyword phrases longer than three or more keywords. • For Example: • “digital camera” (Not Specific) • “Canon Eos Rebel T3i Review” (Very Specific)
FINDING KEYWORDS
• Look at your current data.
• Google Analytics or Website Logs
• They show what keywords people are finding you for.
• Improve your rankings for these keywords.
• Google Webmaster Tools data.
• Use keyword tools like Google’s Keyword Planner.
• Use search suggestions found in major search engines.
• Browse your competitor’s sites for keyword ideas.
• Monitor industry websites in your niche market.
• Look at sites like Yahoo Answers.
• Provides a variety of perspectives on keywords.
• Look at Thesaurus.com for related keyword phrases.
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— Dick Cash (@DickCashTheTech) October 7, 2015
